From Douglas Lovette, bixnow.biz

Electric Vehicle Tire Market ios Likely to Expand From 2019 to 2024

With REMARKABLE GROWTH...Garner Insights

- "The report illustrates a thorough overview of the current state of Electric Vehicle Tires Market with details like, functioning and designing, process involved in its manufacturing, availability in the market and its potential on the import, export and global sales of this popular product." 

By Moon Joon-hyun KoreaHerald.com

Published : March 18, 2024 - 15:52 Kumho Tire recently introduced EnnoV, the company's newly branded lineup of tires designed specifically for electric vehicles, stepping up its game in the EV tire competition with Hankook Tire & Technology’s iON brand.The launch took place during the EnnoV Experience Day at the Korea Automobile Testing & Research Institute in Hwaseong, Gyeonggi Province, on March 15.

EnnoV marks a significant rebranding effort by Kumho Tire, consolidating its EV-specific tires, including models such as the Majesty9 SOLUS TA91 EV, under a new, more evocative brand name. The name EnnoV is derived from the words "electric" and "innovation," and is positioned as a premium brand built on Kumho Tire's most advanced technologies.

Kumho Tire and Hankook Tire are now the only two tire makers in the world with a branding strategy solely dedicated to EV tires, unlike merely adding an EV designation to an existing product line.

From Bruce Meyer , Rubbernews.com "The Impact of Electric Vehicles on Tires to YR2028," a paper presented by Bruce Lambillotte, vice president of technical consulting.

"Normally we think of OE tires as needing rolling resistance to meet regulated demands, such as CAFE standards in the U.S. or in Europe for tire labeling, especially in the replacement market," he said. "For here we're talking for a different reason: First and foremost for range." 

Battery EVs can experience what has been described as rapid or instantaneous torque, a condition that will require that tires be able to sustain its performance with improved dry and wet traction capabilities, according to Lambillotte. "It's something that requires refinement from both tire engineering and tire compounding in the tread areas." 

(We will soon be adding an entire section of the Future of EV Tires.)